Effective Date: November 1, 2026

DTC Flooring Inc. ("DTC Flooring," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, request a free estimate, contact us, or use our flooring services. By using our website or submitting your information, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information: Personal Information Full name Email address Phone number Residential or business address Project location and flooring service requirements Information submitted through contact forms, estimate requests, or other communications Automatically Collected Information When you visit our website, we may collect certain information automatically, including: IP address Browser type and device information Pages visited and time spent on our website Referring websites and search terms Website interactions and general location information This information may be collected through cookies, analytics platforms, and similar technologies.

2. How We Use Your Information

We may use the information we collect to: Respond to inquiries and provide free flooring estimates Schedule consultations, appointments, and flooring installations Communicate about your project, services, or requests Provide customer support Improve our website, services, and customer experience Measure advertising effectiveness and website performance Send promotional communications where permitted by law Comply with legal obligations and protect our business

3. Cookies, Analytics, and Advertising‍ ‍

Our website may use cookies and third-party tracking technologies to improve functionality, understand visitor behavior, and evaluate our marketing efforts. These technologies may include: Google Analytics: Helps us understand how visitors interact with our website. Google Ads: Helps us measure advertising performance, track conversions, and, if enabled, deliver relevant advertisements. Cookies and Similar Technologies: May collect information about your browsing activity and website interactions. You can manage cookies through your browser settings. Depending on applicable law, you may also have additional rights to opt out of certain advertising-related data uses.

4. How We Share Information

We do not sell customer contact information to third-party marketing lists. We may share personal information with trusted third parties when necessary to operate our business, including: Website hosting and technology providers Analytics and advertising platforms Customer relationship management and scheduling providers Payment processing providers Contractors or service providers involved in fulfilling requested services Government agencies or legal authorities when required by law These parties may process information to provide services on our behalf or, where disclosed, for their own purposes. Certain advertising technologies may constitute "sharing" of personal information under California law, even when no money is exchanged.

5. California Privacy Rights‍ ‍

California residents may have rights under applicable privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA). Depending on the applicability of these laws and any relevant exceptions, these rights may include: Right to Know: Request information about personal information collected, used, or disclosed. Right to Delete: Request deletion of certain personal information. Right to Correct: Request correction of inaccurate personal information. Right to Opt Out: Opt out of the sale or sharing of personal information, where applicable. Right to Limit: Limit certain uses or disclosures of sensitive personal information, where applicable. Right to Non-Discrimination: Not be discriminated against for exercising applicable privacy rights. To submit a privacy-related request, please contact us using the information provided below. We will review and respond to requests in accordance with applicable law.

6. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, and complying with applicable legal obligations. Retention periods may vary depending on the type of information and the purpose for which it was collected.

8. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of websites that we do not operate. We encourage visitors to review the privacy policies of any third-party websites they visit.

9. Children's Privacy

Our website and services are intended for adults seeking residential or commercial flooring services. We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

10. Your Choices

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law. You may also: Disable or manage cookies through your browser settings. Opt out of promotional emails using the unsubscribe instructions provided. Contact us to request that we stop sending promotional communications. Manage certain personalized advertising preferences through Google's advertising settings. Please note that we may still send necessary communications related to active projects, estimates, appointments, or transactions.

11. Changes to This Privacy Policy

DTC Flooring Inc. may update this Privacy Policy periodically to reflect changes in our business practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage visitors to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact DTC Flooring Inc.